Our world turns 24 hours per day around our passion for sports. We are committed to innovation, we seek new ways of doing things, we believe in the capacity to overcome limits and to think about our business from what we most value: people.
Basing the company in people with sense of urgency, proactive, focused, that think and act according to the objectives and be always positive in front of the growing needs of the organization.
RESOURCES AND INVESTMENTS
Deep evaluate each investment, either in assets or in the search for market, in order to obtain in a low degree of indebtedness, not only technologically updated, modern and appropriate industrial plants, but also a greater market share.
The knowledge and search for technologies and solutions are a responsibility of all of us, taking advantage of the partnerships and market, reducing time and cost.
Comply with the laws with intelligence and ethics, abandoning objectives that affect the social and environmental values. Maintaining a responsible and respectful relation, but not dependent, with government, suppliers, banks, competitors, NGOs, unions, investors, partners and the community.
Always satisfy and surprise the clients with quality products and services in appropriate prices.
OWNERS AND SHAREHOLDERS
Being demanding with the business results. Besides legitimate, the business obligates the competences improvement and generate fund for new investments, the invested capital satisfaction and space for more and new competences.
Capacity to mobilize knowledge, values and decisions, always searching for enhance our performance. Is the search for the higher grade of efficiency in the production and for the best management practices.
Practice of a fair and ethical conduct. Doing our work in a competitive way, without harm people or nature, to achieve results always with ethics and responsibility.
Facing challenges and use the necessary resources to always improve the performance. Involving all the potential in actions for obtaining results and develop a constant search towards the processes improvement, overcoming obstacles and going beyond the limits.
Being proud of our work and demonstrate determination in everything we do, the passion needs to be present in every action.
Consideration regarding people and our work. Accept, appreciate and value qualities and differences.
It is the foundation that sustains all values and helps us to remember our duties. A declaration of principles where we assume our responsibility on doing the job in the best way possible.